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We know that privacy is increasingly important to you – our users. We want you to know that we care about it too. Our newly published Privacy Philosophy lets you know we have a consistent approach to protecting your privacy and that it is at the core of the decisions we make and what we do.

You may have noticed that we now have a link entitled Privacy (rather than just Privacy Statement) at the bottom of our Ancestry.com site. It now includes our new Privacy Philosophy, along with links to our official Privacy Statement (updated) and the comprehensive Privacy Center.

Note: The new Philosophy is not replacing our official Privacy Statement. We wanted to put everything about privacy in one place for you, in what we hope is in a digestible and transparent form.

This isn’t just about updating our privacy language to make it more comprehendible (though we are pretty sure it will help you have a better understanding of Ancestry.com’s approach to privacy). Our purpose in adding our Privacy Philosophy and spending time to develop our Privacy Center, is to help you feel more comfortable with what’s available on the site and be rest assured that your content and information you share about yourself and your family on Ancestry.com is protected.

The Privacy Center has a lot of helpful information around privacy related topics all in one place to make it easy for you to find answers to your questions.

For example, the explanations dive into how you can control what other people see about you. It’s also about continuing to educate you on the privacy options available on the site, so you can decide which levels you feel comfortable with.

If you haven’t had a chance, take some time to visit our updated Privacy Center.

Plus, help us continue to improve the page and how we communicate our privacy by letting us know what you think. Use the “Send us feedback” link on the right side of the Privacy Center to provide us with your thoughts.